Through the project, Shell Malaysia hoped to give greater focus and support to children with dyslexia, a disability connected with reading and writing, its chairman, Datuk Saw Choo Boon, said at the unveiling ceremony here on Wednesday.
Themed "Glimpse of Hope", the calendar features six colourful works of art by 23 children aged between six and 17 years old from the Dyslexia Association of Malaysia.
The art pieces on canvas convey messages of harmony in Malaysia, its development and beauty both on land and sea, and were created in stages over four days under the guidance of renowned Malaysian artist Yusof Gajah.
For the past 30 years, Shell Malaysia has used its calendar as a medium to promote greater awareness of Malaysia's rich natural and cultural heritage.
"For 2010, we are showcasing another of our national treasures, and by that, I mean our children. In this case, we chose to spotlight children with dyslexia, to help address a general lack of awareness and help clear misconceptions surrounding this learning disability. Dyslexia by no account hampers a person's ability to lead and contribute to society," said Saw.
He said the project would also serve as a fund raising avenue for the association as the original works of art would be auctioned off to the highest bidders among Shell staff.
Dr Aziz Abu Hassan, the association's vice-president, said the calendar project had brought a different perspective to art activity for the children.
"Simple tools like the tubes of oil paint in various colours, getting a feel of painting on canvas as well as the encouragement given by Shell staff and the artist, have all inspired the children to do more in art. Most importantly, the project has given the children a creative outlet and helped them find their gift," he added.
The association runs three schools for about 70 children in the Klang Valley -- at Taman Tasik Titiwangsa and Jalan Ampang Hilir in Kuala Lumpur, and USJ4 in USJ-Subang Jaya, Selangor.